This could potentially affect the tracking of essential e-commerce metrics, which are vital for businesses to stay competitive in the online market.
The current Drupal module for Google Commerce Analytics ( Commerce Google Tag Manager), even if updated to support commerce events for GA4, raises some reliability concerns due to its underlying architecture. For those utilizing Drupal 9/10 and Drupal Commerce, this transition is particularly challenging.
In the ever-changing digital landscape, the impending retirement of Google Analytics 3 (Universal Analytics) in favor of Google Analytics 4 (GA4) is a significant shift that website owners and developers must grapple with.
